CI Playground of Ideas
The best way to describe CI’s studio is that it’s a 'playground' of ideas. CI designers are free to play with their ideas in an environment that is conducive for having fun: open, bright, and colorful. They don't follow a straight line or stick with any formula during their play time, instead zigzagging their way to the best design solution.
To design a successful project, CI listens more than they talk. CI asks, “What is the project all about? What is unique about the place? Who is the target market and how will the project benefit you, the market place and the community?”
CI asks the most important question - What is the Big Picture?
This is the critical question that fuels CI’s imagination, sparks meaningful dialogue and allows them to generate ideas that will define the initial vision of the project. Great projects draw people to them because they are more than just content – there’s context that tells a story, relating to their surroundings with a meaningful sense of place. These are what bring success to a project. They are at the core of CI’s design process - challenging them to come up with creative, smart, and innovative solutions for their clients and end-users.